Every year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, releases her internet trends report full of insight about everything from mobile device usage to internet usage breakdowns.
Meeker unveiled the 2015 report at Recode’s Code conference today. Here’s the full report:
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
- Internet users grew by 8 percent in 2015, down from 10 percent in 2013 and 11 percent in 2012
- Mobile subscriptions grew to 7 billion, with 2.1 billion smartphone subscriptions
- New internet users are “likely to onboard” for the first time via a messaging app
- 64 percent of people are online in the US using a smartphone, up from just 18 percent in 2009
- Time spent on vertical screens has seen exponential growth to 29 percent in 2015
- Teens love Snapchat, Instagram and Facebook
- 87 percent of teens say their smartphone never leaves their side, day or night
- 76 percent of teens use their smartphone camera to post on social media, with 6 percent being unsure what they use it for
- Drone popularity has grown exponentially every year
- Adware grew 136 percent to 410,000 apps by the end of 2014
- In 69 percent of security breaches, the company did not discover the breach on its own
- Snake People now make up 35 percent of the work force in the USA
- 25 percent of “on demand” workers (think Uber, Lyft, Postmates) now use one or more platform
- Xiaomi is leading smartphone shipments in China, ahead of Apple for the time being
- 65 percent of India’s internet usage is on mobile
The report contains hundreds more pages worth of data, available in PDF form here or on the KPCB website.