Google will begin ranking mobile-friendly sites higher starting April 21

Google will begin ranking mobile-friendly sites higher starting April 21

Big changes to Google’s search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher.

The company says that the change will have a “significant impact” on all mobile searches in all languages worldwide, but as a result Google says that users will find higher quality results.

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Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.

These changes are great news for mobile users as it should help motivate those sites that still don’t have a mobile site to actually build one. Google started highlighting mobile-friendly sites in results last year.

Site admins who want to test their site’s mobile compatibility can use Google’s tools to quickly evaluate the status of a page.

➀ Finding more mobile-friendly search results [Google Webmaster Blog]

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