Back in July, Snapchat introduced a ‘geofilters‘ feature, which allows users to place overlays on Snaps that are unique for given locations.
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Artists are asked to choose where they want to make their filters available, and then upload an image to use as an overlay. Users are presented with a few design guidelines and have the option to download a template to get started.
The filters have to be approved by the Snapchat team before anyone can use them, however.
Notably, Snapchat also includes a separate request form for businesses. Geofilters could serve as a type of alternative check-in, so it’ll be interesting to see how businesses take advantage of the feature.
➤ Community Geofilters [Snapchat Blog]