Design consultancy Adaptive Path has been acquired by Capital One

Adaptive Path, a user experience and design consulting firm, has announced an unexpected acquisition by Capital One.

Joining a bank seems like an odd fit for Adaptive Path, but Chief Creative Officer Jesse James Garrett described Capital One as:

A company with a great culture that shares and values our intellectual curiosity and design sensibilities, that wants us to continue doing great work inside their organization, but also continue helping others do great work too, by fostering dialogue and teaching what we have learned.

Adaptive Path will keep the name and continue operating as a team, but its consulting business will close as it focuses on helping drive user experience at Capital One. The company also plans to keep running its conferences and workshops.

➤ Adaptive Path: Where We’re Going Next

Thumbnail image credit: Adaptive Path