Amazon just forked out $4.6 million to own the .Buy domain

Amazon just forked out $4.6 million to own the .Buy domain

US online retail giant Amazon is embracing the era of new internet domain names after it forked out nearly $4.6 million to gain exclusive access to .Buy websites. — a blog that keeps an eye on all things domain name-related — reports that Amazon beat out Google and two other companies to win the auction. Google was also unsuccessful in its efforts to buy .VIP, while .Tech sold for $6,760,000 — a figure that says may be a record deal for a top level domain.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

ICANN, the organization that governs top level domains, is expected to hit the switch on a range of new domains before the end of the year. Amazon poised to take first dibs on the most attractive .Buy URLs — adding them to its collection which already includes ‘hate domains’ like — but you will still be able to snap one up when they go live.

In other Amazon news today:

Headline image via AFP / Getty Images

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