Paul McCartney is to re-release five of his original albums in the form of an iPad app, following suit from artists such as Lady Gaga.
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The aim here is to drum up a new customer-base, with each individual app sporting remastered tracks, interviews, photos, album artwork and some videos.
The apps – or should we say albums – can be purchased from the Apple App Store for $7.99 (£5.49) each. And what’s worth keeping in mind here is that through iTunes, albums typically cost around $17.
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