While RayV has been fairly quiet about its technology, the company’s product is a “full end-to-end solution that enables improved high quality streaming for our online and mobile video content partners.” Yahoo intends to use RayV to strengthen its existing video infrastructure.
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Yahoo has been pouring resources into its Yahoo Screen online video efforts with a focus on offering exclusive content. The company recently agreed to bring back the cult show Community for a sixth season. The Community reboot will likely bring in a multitude of new viewers, so Yahoo is wise to reinforce its video platform ahead of time.
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