It has been a long time coming, with rumors going back at least two years, but Barnes & Noble has confirmed that its board has authorized the separation of its retail and Nook Media businesses.

Back in January 2012, then-CEO William Lynch said that Barnes & Noble was looking to “pursue strategic exploratory work to separate the Nook business” from the rest of the company, adding: “We see substantial value in what we’ve built with our Nook business in only two years, and we believe it’s the right time to investigate our options to unlock that value.”

Now, this is finally happening, with “the objective of optimizing shareholder value.” It’s expected to come to fruition by the end of the first quarter of 2015.

Barnes & Noble Reports Fiscal 2014 Year-End Financial Results