Pinterest pushes Promoted Pins experiment into the next phase with paid tests for brands

Pinterest pushes Promoted Pins experiment into the next phase with paid tests for brands

Way back in September, Pinterest revealed what could prove to be a major step towards monetization: Promoted Pins. They look and feel like standard pins, except they’re clearly marked as ‘Promoted’, which ultimately means a brand will pay for your eyeballs to see them.

Following a seven month experiment, Pinterest has enlisted a “small group of brands” to carry out a full paid test of the feature within the search and category feeds.

New York, are you ready?

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Pinterest says that the selection of brands will help them ensure the Promoted Pins are “tasteful, transparent, relevant and improved based on your feedback”.

It’s still early days for this particular ad unit, but it’s full steam ahead for Pinterest’s moves to monetize.

Related read: Pinterest co-founder Evan Sharp on Guided Search, Promoted Pins, wearables, and more

➤  The next phase of Promoted Pins | Pinterest Blog

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