LinkedIn today launched two new features to help brands reach more users: language preference targeting and the personalized page feed. These new solutions, for Company Pages and Showcase Pages, are meant for companies looking to become more effective at sharing local content with users in multiple regions.
Language preference targeting is very straightforward: it allows brands with an audience from around the world to target their Company Updates by the users’ selected language. LinkedIn offers an example: if a US-based company wants to target professionals in Brazil, they can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn.
The personalized page feed, meanwhile, allows a member visiting a Company Page to see only the feed’s updates that are intended for them. Again, an example: if a company targets an update to members in France and another to members in Brazil, each group would only be presented the region-specific update.
LinkedIn notes that this functionality encompasses other targeting filters, not just those related to region and language. That means users may only see updates based on their company size, industry, function, seniority, geography, and so on.
Last month, LinkedIn passed 300 million registered users. The company notes, however, that more than 200 million of these are located outside of the United States, and its site is available in 22 languages.
Furthermore, the “vast majority” of its Company Pages and Showcase Pages are created internationally. Today’s updates are thus a no-brainer. LinkedIn hopes the two features will help global companies have a more relevant exchange with their unique audiences while its members will only see messages written for them.
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