It’s been almost one year since Yahoo announced that it had acquired Tumblr for $1.1 billion, and David Karp, founder and head of Tumblr, says that its new owner has “lived up to everything they promised.”
Speaking in an interview with the New York Times, Karp said that Yahoo and its CEO Marissa Meyer have supported his business with additional resources — Tumblr’s roster has more than doubled to 220 staff — and have remained hands off. “We’re our own shop. We have our own leadership, and we’re doing things our own way,” Karp said.
Tumblr hosts a network of 180 million blogs, but still it is yet to find a way to monetize them successfully. The NYT article looks at how Tumblr is beginning to work with advertisers to set up blogs but, in the words of Karp, “the stakes are as high as they’ve ever been,” as Tumblr aims to generate significant revenue to justify its acquisition.
➤ No Regrets for the Founder of Tumblr After Yahoo Sale [New York Times]