James McQuivey, Vice President and Principal Analyst at Forrester Research, works with companies from a wide range of industries to help them understand the modern digital world. At The Next Web Europe Conference this week he gave a talk on how to prepare for a world where your entire business can be disrupted overnight.

After his talk, I caught up with McQuivey to find out more about the ‘disruption of disruption’. If the word ‘disruption’ really grinds your gears through its overuse, don’t worry – he addresses that too. You can listen to the interview below.

Don’t miss the rest of our coverage of TNW Europe Conference.

Thumbnail image credit: Julia de Boer