Yahoo today acquired visual identity platform startup Vizify for an undisclosed sum, closing a deal that has been in the works for months. Founded by Todd Silverstein, Eli Tucker, and Jeff Cutler-Stamm in 2011, the service will be shutting down for existing Vizify bioholders and accounts.
“Since last summer, we’ve been engaged in a conversation with some of the incredible folks at Yahoo about the ways this more visual approach to data can inspire and entertain,” the Vizify team explains. “As our conversations progressed, we realized we’d found a partner who shared our passion for user experience, design, and visualizing information. Ultimately, we just couldn’t say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day.”
Here is how Vizify will be handling the transition:
- Those with a current paid plan will receive a full refund for everything you’ve paid Vizify.
- Premium customers who registered a domain through Vizify (like your-name.com) will receive instructions so they can assume ownership of their domain, free of charge.
- All bioholders, free and paid, will get a way to opt-in to “archive” a snapshot of their current bio that will remain live at the same URL through September 4, 2014.
If you’re a Vizify user, you’ll want to check out the FAQ page for more information as to how exactly this affects you. Vizify says it “can’t talk specifics just yet” in regards to what its employees will be doing at Yahoo, but it did say “a more visual approach to data at Yahoo” is in order.
See also – With 250k users, Vizify moves out of beta and launches mini self-infographics called Vizcards and Vizify joins forces with Twitter, now you can create an instant ‘movie trailer’ bio in no time at all
Top Image Credit: John Moore/Getty Images