Yahoo has introduced a unified marketplace for advertisers to deal with mobile search and native advertising in the same place, as it seeks to boost its revenue stream. Native advertising is basically sponsored content — the ads may be clearly marked, but they look and act like other stories on a page.
The marketplace, Yahoo Gemini, will let advertisers buy, manage and optimize their mobile search and native ad spend on a single platform. It is available through Yahoo’s existing self-service buying platform, Yahoo Ad Manager.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Yahoo has been brushing up on its ad offerings to simplify the buying process and in turn, appeal to advertisers. Last month, Yahoo launched a unified advertising solution to make it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that Yahoo said its business customers would find “friendlier”.
➤ Introducing Yahoo Gemini [Blog Post]
Image via Graham Hills/Flickr