Groupon has today released its first self-service Deal Builder, which allows businesses to put together Groupon package deals for themselves.

Since launching back in 2008, local businesses that wanted to run a Groupon offer have needed to coordinate these campaigns with Groupon itself. However, according to today’s announcement, this will be a thing of the past – at least, if the business involved is happy to do it all themselves.

Groupon_DEALBUILDER

The new Deal Builder (found at GrouponWorks.com) guides merchants through the step-by-step process of building their own deals and allows them to choose from a selection of different deal templates.

From today, the Deal Builder is available to “almost all” local businesses in the US following a successful trial period with 10,000 businesses, the company said.

➤ Groupon [Press release]

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