Groupon has today released its first self-service Deal Builder, which allows businesses to put together Groupon package deals for themselves.

Since launching back in 2008, local businesses that wanted to run a Groupon offer have needed to coordinate these campaigns with Groupon itself. However, according to today’s announcement, this will be a thing of the past – at least, if the business involved is happy to do it all themselves.

Groupon DEALBUILDER 730x492 Groupon launches self service Deal Builder for almost all local US merchants

The new Deal Builder (found at GrouponWorks.com) guides merchants through the step-by-step process of building their own deals and allows them to choose from a selection of different deal templates.

From today, the Deal Builder is available to “almost all” local businesses in the US following a successful trial period with 10,000 businesses, the company said.

➤ Groupon [Press release]

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