The New York-based startup, founded in 2007, will be allowed to continue running its own site, although there will be some cross-over with Groupon’s core business. “Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel,” Groupon CEO Eric Lefkofsky said. “Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned.”
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Earlier this month, Groupon completed its $260 million acquisition of Ticket Monster, formerly owned by the Korean subsidiary of LivingSocial.
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