Japanese recipe site Cookpad expands abroad with acquisition of Allthecooks and Mis Recetas

Japanese recipe site Cookpad expands abroad with acquisition of Allthecooks and Mis Recetas

Cookpad, Japan’s top recipe website, is making an aggressive international push by acquiring Spain’s Mis Recetas and an equity interest in social cooking app Allthecooks. The move follows the launch of Cookpad’s English site earlier this year.

Mis Recetas boasts roughly 6 million monthly users. Allthecooks, which will become a sub-subsidiary of Cookpad, has picked up 1 million users since launching last December.

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The two deals will help Cookpad grow its presence in English and Spanish-speaking markets. The company intends to bring its service to each major language in an effort to “enable people worldwide to enjoy the cuisine of every nation.”

➀ COOKPAD Advances in Globalization Scheme, Linking with Recipe Services Worldwide

Thumbnail image: glyn / Shutterstock

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