The new Sponsored Trending Blogs ad unit is the latest in a line of units introduced since Yahoo took over the blog network last year. Today’s beta introduction comes ahead of its official introduction in January next year, a spokeswoman for the company told The Next Web.
“Sponsored Trending Blogs is an opportunity to put advertisers’ blogs at the forefront of what’s hot on Tumblr within a feed of the most popular blogs of the day,” the company said.
Sponsored Trending Blogs will be displayed with a $ icon next to the Follow button and will show three entries by default – customizable by the blog owner, naturally. Clicking anywhere other than the Follow button will take a user directly to that sponsored blog.
Companies that have signed up to take part in the beta trial include: Twentieth Century Fox (Devil’s Due), Delta, Calvin Klein, Turner Broadcasting and Sony Pictures Entertainment.
The move will provide brands with a unit dedicated to building their presence on the network, and follows the initial introduction of the Trending Blogs back in July this year.
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