Turntable.fm has announced plans to shut down its virtual DJ platform next month. According to the company’s blog, the team is choosing to instead focus on its Turntable Live product, which offers artists an interactive Web venue to host live events.
“As much as we all love turntable.fm, we have decided to shut it down to fully concentrate on the Live experience,” Turntable writes. “It was a tough decision to make because we love this community so much, but the cost of running a music service has been too expensive and we can’t outpace it with our efforts to monetize it and cut costs.”
The service will officially shutter on December 2 after two years of service.