Real-time social software platform Livefyre has made its second acquisition, this time picking up social application provider Realtidbits in a move that establishes an analytics offering for Livefyre’s customers. As part of the deal, all of Realtidbits’ customers will be migrated over to similar products in the ‘coming weeks’. In addition, Livefyre will be expanding its operation by opening up its fourth office in San Diego.
The financial terms of the deal were not disclosed.
If you’re not familiar with Realtidbits, it provides a slew of applications that, to an extent, mirror the offerings of Livefyre. However, what makes it unique is the analytics aspect of things — and it’s own set of customers. While it’s likely that Livefyre’s own suite of products, such as its StreamHub for Enterprise, Social Native Ads, and its commenting platform have some analytics, Realtidbit Analytics could offer it more of a holistic service, something that stretches across all products.
Realtidbits is based in San Diego so the team and technology will remain there. It will become Livefyre’s newest location, joining New York, London, and San Francisco.
Jordan Kretchmer, Livefyre’s founder and CEO highlighted as much in a statement, saying: “They have built a fantastic analytics product, which we plan to integrate into Livefyre StreamHub and offer to our over 550 Enterprise customers … this acquisition brings key product capabilities to our customers…”
Interestingly, the move hits a bit at Echo, since the real-time conversation platform has at least one app powered by Realtidbits. However, this deal isn’t crippling any company as Echo also offers content and moderation analytics across all its products, and even integrates with Omniture and Google Analytics. So while Livefyre now adds analytics, Echo already had it in place.
Today’s deal comes just two months after Livefyre picked up social media conversation curation platform Storify. It certainly helps in the company’s effort to become a social control center for brands. What’s more, as the real-time social conversation platform provider moves forward with its Native Ad platform, advertisers require some means of tracking performance and Realtidbits’ acquisition could help here.
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