Eight months after launched in the UK, the company has announced that it’s now taking its social fundraising platform international.

The London-based startup helps not-for-profits raise awareness and funds through its data driven software, and today its launching a new whitelabel product in five countries, and is expanding its infrastructure to cater for 2.3 million charities across the UK, US, Canada, Ireland and Australia.

Its existing UK-focused social fundraising product will remain a separate platform and will continue to pass on 100% of donations to charities (after credit card fees), though it has now become a charity in itself. The new white-label product can be customized to a charity’s brand and integrated directly into their website, serving up responsive, social media-friendly fundraising, donation, events and appeal pages.