It’s been less than a week since the Fitbit Force was unveiled, but Nike has already retaliated by unveiling the next version of its popular FuelBand fitness-tracker, called the Nike+ FuelBand SE. Progress is tracked via NikeFuel, the all-encompassing metric for analyzing how much exercise the user does each day.
The first images show a series of black devices that look remarkably similar to the original FuelBand, although this time they’ve been accentuated with either a yellow, pink or red stripe on the inside – or as Nike puts it, “Volt, Pink Foil or Total Crimson”.
Bluetooth 4.0 also connects the FuelBand SE automatically with the Nike+ FuelBand app (still missing from Android), while it also features “improved” water resistance. It will be available from November 6 in the current Nike+ FuelBand countries – the US, Canada, and the UK, though France, Germany and Japan will also be added for this refresh. It will cost $149, or the local currency equivalent.
A limited time pre-order also kicks off today in the US, UK, France and Germany.