PayPal today announced a new partnership with Samsung that will help users and developers pay and get paid for various forms of mobile content. Samsung Apps developers can now choose PayPal as a payout option while Samsung Apps and Samsung Hub users can simply authenticate with PayPal to pay for their apps, music, movies, TV shows, e-books, and games.

PayPal is available now as a payout option for Samsung Apps developers globally. Meanwhile, PayPal can be picked as a payment option for Samsung Apps and Samsung Hub in eight markets: Australia, Italy, France, Germany, Malaysia, Singapore, Spain, and the UK. PayPal said support for the US is “coming soon.”

Although other developers have been getting paid via PayPal since 2009, when the company decided to get into the business of helping app builders monetize their work, this is still a big move for the firm. Yet this is a big move for both companies. While the Korean company gets to offer the most popular e-commerce solution to both its users and third-party developers, PayPal gets to expand its reach to even more mobile devices (of which Samsung sells the most in the world).

The pitch Samsung can make is simple, as PayPal explains: “Instead of waiting several days for wire transfers, Samsung Apps developers can now get paid quickly and securely through PayPal, gaining access to 132 million PayPal customers around the world.” At the same time, Samsung users can just login to PayPal and go: “In a few seconds, they can start downloading their favorite TV show or book without the burden of entering their credit card or address information.”

PayPal says its mobile payment volume has increased from $141 million in 2009 to $14 billion in 2012. This year, the company is projecting it will reach $20 billion.

See also – PayPal unveils Beacon, a Bluetooth-powered add-on check-in device and opens its Mobile In-Store API and PayPal president is fascinated by Bitcoin, says company is ‘thinking about’ including the virtual currency

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