Datasift has released a new Historic Preview filter for running searches on its social data platform. The new feature offers five stock reports: Basic, Natural Language Processing Preview, Twitter Preview, Links Preview and Twitter Demographics.

The idea behind Historic Preview is that it offers a quick snapshot of the type of data that customers will receive when running a full search. Custom reports can be generated through Datasift’s API.

Here’s an example of what a report would look like for Dove’s Hidden Beauty campaign:

Click to view full report
Click to view full report

Why Better Data is Important: Historic Access Across Social [Datasift]

 See also: DataSift adds support for Tumblr to its social data and analytics platform

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