Every startup founder should read this breakdown of why Sonar failed

Every startup founder should read this breakdown of why Sonar failed

sonar-logoLocation-based service Sonar is dead. Long live Sonar.

The news was conveyed in a post on Medium by former co-founder and CEO Brett Martin in which he shared lessons learned about the location-based service. Once aimed at competing against the likes of Highlight, Banjo, and others, Sonar faded into obscurity with some presuming that it no longer existed.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

In his post-mortem review, Martin shares insights he gleaned from working on the startup, having it downloaded by millions, receiving high praise, and raising money, ultimately to see it fail.

➀ Postmortem of a Venture-backed Startup (Medium)

Photo credit: Thinkstock

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