Copygram relaunched its third-party Instagram Web platform a few weeks ago and while we commended its clean, professional design there were a few key features from the original mobile apps that we longed for.
The company is back today with an updated version that adds search and wider support for hashtags. Available from the drop-down menu in the top right corner of the screen, the unified search bar gives you the ability to look up any account, location or hashtag stored on the photo-sharing service.
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It’s intuitive, accurate and effortless to use. Copygram shows results across all search types, so a quick ‘New York’ query will bring up the @newyork and @nyc Instagram accounts, as well as #newyork and photos shot at the New York Health & Racquet Club. Clicking on a user will bring up their dedicated profile page, while a hashtag or location will bring up a stream of the latest applicable photos posted to Instagram.
Search is a welcome feature not only for the average Instagram enthusiast, but also for brands and social media managers who want to track campaigns or competitions efficiently. To this end, Copygram is also rolling out multiple account support to all of its users; another feature Instagram is yet to add to both its Web and mobile apps.
Copygram Next beats the official Instagram Web platform hands-down. It’s difficult to judge how long it will survive though – Instagram has come down hard on unofficial Windows Phone apps and updated its brand guidelines recently to ban anything with ‘Insta” or “Gram” in its title.