Taboola, a popular recommendation engine for online publishers, has introduced a new filtering option called Taboola Choice that allows users to downvote suggested articles and videos.
The new feature adds an “X” that readers can click to tell Taboola and its publisher partners that they don’t like a recommendation. Previously, Taboola only offered an option to provide positive feedback.
The change is being rolled out to thousands of publishers, including Time, USAToday, Huffington Post and Weather.com. Taboola’s engine serves over 3 billion recommendations to more than 300 million monthly visitors.
Related: How the personalized Web is transforming our relationship with technology
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