Groupon has unveiled an online marketing platform, called the Groupon Partner Network (GPN), which is aimed at helping online publishers better monetize their presence online.
The GPN marketing network distributes relevant Groupon deals across partner websites and apps, which it says will help to increase the visibility and distribution of merchants’ deals, ultimately resulting in more Groupon purchases.
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Available in more than 30 countries from launch, the GPN partners have access to features such as real-time reports, a link-creation wizard and open APIs for plugging in their own services.
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