For the first time since the online crafts, arts, handmade and vintage marketplace Etsy launched in 2005, customers outside of the US will soon be able to pay for their purchases without being redirected to a different site to complete their payment.
The company said that over the next month it will be rolling out the Direct Checkout feature to nine new currencies (GBP, CAD, AUD, EUR, NOK, SEK, CHF, DKK, NZD) and 15 new markets, including: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Norway, Netherlands, New Zealand, Sweden, Switzerland and the United Kingdom. Direct Checkout has been available in the US since last year.
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It hopes that by removing the “friction” in the buying and selling experience it can carry out even more transactions, ultimately driving higher revenues for itself. It currently has more than 900,000 shops selling more than 18 million items on its books.