Ecommerce app platform startup Lexity today announced it has been acquired by Yahoo. Unsurprisingly, financial details of the deal were not disclosed.

Unlike other Yahoo acquisitions, this is not a strictly talent buy. All of Lexity’s products, services, and initiatives will be moved over to its new parent company:

All Lexity apps, including our flagship app Lexity Live, will continue to run seamlessly, and we are putting more resources towards making them even better. We will continue to support merchants on any ecommerce platform―BigCommerce, Magento, Shopify, you name it. We will also continue to support and enhance Commerce Central, our write-once, run-anywhere platform for developers.

Founded just four years ago by former Yahoo employee Amit Kumar, Lexity (formerly knowns as Vurve) markets itself as offering multiple ecommerce services for small- and medium-sized businesses. It has its own app store for online retailers and serves “tens of thousands of customers” in 114 countries.

Kumar will get a welcome-home celebration, although this wasn’t a one-man show. Lexity thanked its board members Santo Politi of Spark Capital and Jon Callaghan of True Ventures, as well as its angel investors and advisors.

If you’re a Lexity customer, you’ll want to read the FAQ.

Top Image credit: Justin Sullivan/Getty Images