RetailMeNot acquires Abcyne to beef up its digital coupon site portfolio in France

RetailMeNot acquires Abcyne to beef up its digital coupon site portfolio in France

RetailMeNot, the US-based digital coupon marketplace operator formerly known as WhaleShark Media, has acquired Abcyne, a French discount code distributor and price comparison website publisher.

Terms of the acquisition were not disclosed.

Abcyne, which operates digital coupon website Ma-reduc.com and a couple of other websites that allow consumers to save on goods and services online, will become part of RetailMeNot’s network in France alongside Bons-de-Reduction.com and cashback service Poulpeo.

Luc ClĂ©ment and JĂ©rĂŽme Gremez, who co-founded Abcyne / Ma-reduc.com in 2004, will remain in charge of the website and support RetailMeNot’s ongoing operations in France.

RetailMeNot now operates digital coupon and deal sites in France, North America (RetailMeNot.com, RetailMeNot.ca and Deals2Buy.com) UK (VoucherCodes.co.uk) and Germany (Deals.com).

Last March, RetailMeNot also acquired a Dutch digital coupon site for a reported $10 million to enter the Netherlands.

According to Crunchbase data, RetailMeNot has raised $300 million in venture capital funding to date.

Image credit: Thinkstock

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