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This article was published on March 13, 2013

    WhaleShark Media rebrands as RetailMeNot, buys Dutch online coupon site for about $10m

    WhaleShark Media rebrands as RetailMeNot, buys Dutch online coupon site for about $10m Image by: Stockbyte
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    WhaleShark Media, which operates marketplaces for online coupons and deals in North America and several European countries, has decided to rebrand itself to one of its main brands, RetailMeNot.

    In addition, the company announced today that it has expanded its network of websites by acquiring Dutch online coupon site ActiePagina.nl.

    Financial terms of the acquisition were not disclosed, but sources told AdWeek that the purchase price was just south of $10 million.

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    Following this deal, RetailMeNot now operates digital coupon and deal sites in North America (RetailMeNot.com and Deals2Buy.com) UK (VoucherCodes.co.uk), France (web.Bons-de-Reduction.com and Poulpeo.com), Germany (Deals.com) and The Netherlands.

    Maurice Buijs, who founded ActiePagina.nl in 2005, will continue to serve as general manager of RetailMeNot’s Dutch operations. All existing full-time staff will be transitioned to RetailMeNot, which will bring the company’s global headcount to about 330 employees in total.

    According to Crunchbase data, RetailMeNot has raised $300 million in venture capital funding to date.

    Image credit: Thinkstock