Financial terms of the acquisition were not disclosed, but sources told AdWeek that the purchase price was just south of $10 million.
Following this deal, RetailMeNot now operates digital coupon and deal sites in North America (RetailMeNot.com and Deals2Buy.com) UK (VoucherCodes.co.uk), France (web.Bons-de-Reduction.com and Poulpeo.com), Germany (Deals.com) and The Netherlands.
Maurice Buijs, who founded ActiePagina.nl in 2005, will continue to serve as general manager of RetailMeNot’s Dutch operations. All existing full-time staff will be transitioned to RetailMeNot, which will bring the company’s global headcount to about 330 employees in total.
According to Crunchbase data, RetailMeNot has raised $300 million in venture capital funding to date.
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