UK-based online pharmacy Chemist Direct has today announced a new $10 million round of funding from Atomico, Lepe Partners and DMG Media.

Chemist Direct offers health and beauty products and prescription medicines and is supervised by qualified pharmacists.

While hardly at the sexy end of online retail, five-year-old Chemist Direct has a customer base in the tens of thousands, with two thirds of orders serving repeat customers. The company says that it’s on track to deliver year-on-year revenue growth of over 90 percent in 2013.

The new round brings the company’s total funding to $16 million, including a previous investment from Atomico back in 2009.

The $10 million will be used to expand Chemist Direct’s range of products and services, as the UK’s health market increasingly moves online.

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