Venture-backed Gradient X has completed the six-month beta of its real-time bidding advertising platform for mobile devices and opened up to all marketers and brands.
The startup bills itself as the “most advanced” platform in mobile programmatic marketing, a form of digital marketing that lets advertisers bid in real time and target consumers across sites.
The gap between desktop and mobile ad rates has made the mobile space a frontier for advertising platforms. For its part, Gradient X claims to have achieved feature parity on mobile through “highly effective predictive bid and optimization algorithms, data segmentation and management, advanced targeting and unprecedented control, and transparency.”
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During its beta phase, the startup built up a global network of 400 million unique mobile devices and over 50 billion mobile optimized impressions and worked with big-name brands such as Western Union, Jeep, Audi, Toyota, Motorola, HTC and Microsoft.
Gradient X has raised $3.75 million from a number of notable investors: Rincon Venture Partners, GRP Partners, CrossCut Ventures, Founder Collective, Siemer Ventures, Baroda Ventures, Double M Partners LP, Fred Krueger, Walter Kortschak, Mark Suster and Clark Landry. The company is run by advertising veterans who spent time at Adconion Direct, Rubicon Project and OpenX.
Image credit: iStockphoto
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