Managed WordPress hosting provider Page.ly has acquired competitor BlogDroid in an all cash deal that will see the company’s customers migrate to Page.ly’s platform. In addition, the BlogDroid domain will be redirected. Unfortunately, that’s it as the remnants of the acquired company are being tossed aside — BlogDroid is being shut down.
Specific financial details about the acquisition have not been released, but Page.ly co-founder Joshua Strebel says that it was done as a customer acquisition play. BlogDroid founders had sought an exit and it was Strebel who entertained the thought:
BlogDroid is a great acquisition to swell our ranks of happy customers. They will find a good home on our expanding service. Managed WordPress is what we do, we have future plans for the blogdroid.com domain in that regard.
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Besides these two companies, there are others who specialize in managed hosting for the WordPress blogging platform, including WP Engine, which recently hinted at a potential IPO in its future. Others include ZippyKid, CloudyPress, Synthesis, and Kahuna Host.
Page.ly was started by Strebel and his wife Sally in 2009 and serves both SMB and enterprise companies. Clients include SimpleGeo, GetSatisfaction, Viddler, Twilio, Causes.com, and more.
BlogDroid’s co-founder Karen Jackie, had this to say about the acquisition:
We are extremely excited to see our valued WordPress customers move to such a mature and well respected service like Page.ly. We want to make sure the transition is as easy as possible and will be assisting the Page.ly team in making sure every customer has a seamless moving experience.
Page.ly currently charges users based on one of four tiers, starting at $24 per month. BlogDroid’s plans begin at $25 per month for a site so some customers will see a small reduction in their monthly plan, while others who are using WordPress for business and other needs may see an increase.
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