The social sound platform Audioboo will now play back audio files stored on its service directly within Twitter, thanks to its new Twitter Cards integration.

The London-based audio company made the announcement on Friday, adding that it follows a period of rapid expansion in which it has opened a new office in San Francisco, revamped its website and delivered new versions of its apps for Android and iPhone.

“Twitter and Audioboo have always been a great combination, this latest development just makes that integration smoother and faster. Just like TwitPic brought images into Twitter’s timeline, now Audioboo is adding sound – without breaking away from the Twitter experience to visit another site,” Rob Proctor, CEO of Audioboo, said.

Twitter Cards allow developers to embed multimedia directly within tweets, meaning that users don’t have to navigate away from the main Twitter homepage to, for example, view an image or video, or in this case, listen to an audio file via a bespoke embed in the page.

While Audioboo users will likely welcome the new integration, it comes nearly a year after rival audio service SoundCloud introduced its Twitter Card integration.

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