Ed Bussey, a British serial entrepreneur who has cut his teeth working at startups like ZYB (acquired by Vodafone) and figleaves.com (acquired by N Brown) in the past, has secured £1 million – roughly $1.5 million – in funding from Ariadne Capital and angel investors for his content creation and marketing venture Quill.

The latter group of backers includes some well-known names, such as Shakil Khan (Spotify, Summly, buy.at), Rupert Ashe (Graze, Videojug), Karen Hanton (toptable.com), Nick Beare (BBC Worldwide, LGI) and Peter Read (Techlightenment, Songkick).

Founded in 2011 and previously known as iTrigga, Quill provides businesses with ‘Web-optimized’ digital content, on any topic, across more than 30 languages.

Its customers include Shop Direct Group, WPP and Aegis.

The company has built a technology platform that it uses to manage the workflow and quality assurance of a global network of writers, editors and video producers, according to a statement.

The proceeds of the financing round will be used by Bussey to scale its technology platform for global usage but also to grow Quill’s management team in the UK and overseas, and to expand its writer and editor base.

Julie Meyer, CEO of Ariadne Capital, commented:

“Not only has Ed impressed me over the years – and I was always looking for an opportunity to work with him – but I loved the fact that he was ex-special forces.

Compared to that, entrepreneurship is a piece of cake!”

Meyer declined to comment which type of cake she was referring to, despite our repeated requests for more information.

Sources indicated that she is talking about a delicious carrot cake, but we’ve unable to get the rumor pinned down as fact for the time being.

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