Yahoo on Thursday announced a new partnership with Twitter that will see tweets brought directly into the company’s homepage newsfeed. The new integration will be rolling out “over the next few days” on Yahoo’s US site, available to both desktop and mobile Web users.
Yahoo says it plans to include “relevant and personalized tweets” alongside its stories. If the partnership bears fruit, however, it’s fair to say Yahoo will look to expand it to its mobile apps as well as overseas.
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If you’re in the US, here’s what to look for on the Yahoo homepage (notice the third item in the middle column):
Yahoo’s justification for the inclusion of tweets is fairly straightforward. The company sees the social network as a source for news, and since its homepage is still largely centered around delivering just that to its users, adding Twitter support is just one of many steps in its attempt to become relevant again.
“Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information,” Yahoo CEO Marissa Mayer said in a statement. “140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.”
Details of the deal were not disclosed, though if money was exchanged it’s very likely Twitter was on the receiving end as Yahoo has more to gain in this case. If its editors can keep up with the constant stream of content on the social network, and choose pertinent ones in a timely manner, Twitter might be able to give Yahoo’s homepage new life.
That being said, Twitter also gets quite a bit from the deal: Yahoo users will not only be exposed to more tweets, but they can also discover interesting people and publishers to follow on Twitter. Details on how the integration will work on Yahoo’s homepage were not revealed, though it’s likely Twitter users will be offered more personalized content if they’re signed in.
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