Today, at The Next Web Conference Europe’s Microsoft Bizspark Startup Rally, personal inventory management service itembase is announcing a new feature that it says brings the company closer to “its vision to become the online inventory for everything and everyone”.

Indeed, itembase’s mission is to help its users build the digital collection of all their belongings, though some might simply call it an online shopping management tool.

What the startup is launching at the TNW Conference today is a Gmail-Connect feature that further facilitates the way users can add items to their personal inventories, in an automated manner.

Hi Robin The Gmail connection: How itembase helps you build a digital collection of your belongings

With just one click, users can now connect their Gmail accounts to their itembase accounts, enabling the latter’s system to automatically identify email purchase confirmations and extract all relevant information regarding purchased items.

This essentially means that, with a single click, users can now create a digital inventory of all the things they have ever purchased through their Gmail account, along with receipts, warranties, manuals and what their purchases are still worth on platforms like eBay and reBuy.

Itembase is 100 percent free for the user and is financed through partnerships with online retailers, by enabling them to offer great post-purchase service to their customers and thus boost customer retention.

How it all started

The original idea for the general service, which is available worldwide in three languages (English, German and French), was born during Danish serial entrepreneur Stefan Jørgensen’s move from Spain to Berlin.

More specifically, it was when he realized how many things he owned, but how precious little overview he had of his belongings.

Itembase was properly founded by Jørgensen, Ramo Karahasan and Per Meurling in 2011, and is currently based in Berlin, Germany.

Screen Shot 2013 04 25 at 2.18.29 PM 730x406 The Gmail connection: How itembase helps you build a digital collection of your belongings

The technology behind itembase was developed for nine months, and launched to the public in August 2012. The company went on to open an office in Silicon Valley in February 2013 to attach the US market.

The startup has raised over $1 million in funding from High Tech Gründerfonds (HTGF), Rheingau Founders, Globumbus (Zanox founders), German Startup Groups and other, unnamed angel investors.

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