New York-based Greycroft led the round, with existing investors chipping in. Also participating in the round were Japan-based business angel investors Hiro Maeda and Ryota Matsuzaki, and Forum Foundry, a Texas-based network of blog and forum communities.
Alicia Navarro, co-founder and CEO of Skimlinks, tell me the amount of funding is not being disclosed but is ‘sizeable’ as an extension of the company’s Series B round (secured 18 months ago). She adds:
“We are excited to bring in Greycroft as they are the leading VC in the ad tech space, and we want to be armed for our geographic expansion and partnership growth.”
Ian Sigalow, a co-founder and partner at Greycroft Partners, will join Skimlinks’ board of directors as an observer.
He claims Skimlinks will be responsible for over $500 million of e-commerce sales globally this year. The company was founded in 2007.
Over 140,000 publishers currently use Skimlink’s solutions to monetize commerce-related content through affiliate marketing. Skimlinks is also said to process 300 million clicks per month, resulting in a retailer transaction every four seconds.
The company says it’s planning to build upon the rich data it collects to help publishers earn even more revenues from the ‘purchase intent’ generated by their content.
Headquartered in London, Skimlinks boasts 55 employees with additional offices in San Francisco and New York. The company will expand operations to Asia this year and is today debuting a version of its website in Japanese to kick things off.
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