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This article was published on July 7, 2011


    Skimlinks acquires New York’s Atma Links for even smarter affiliate links

    Skimlinks acquires New York’s Atma Links for even smarter affiliate links
    Martin Bryant
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    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    UK-based affiliate link technology startup Skimlinks has announced the acquisition of US company Atma Links, in a move that will allow it to offer even more intelligent money-making links to publishers.

    Skimlinks works by making it easy for online publishers to add affiliate links to retail sites quickly, easily and cleanly. It’s a service that’s gained it some big clients, including Hearst Digital, WordPress.com and Future Publishing UK. The London company boasts in excess of 70,000 websites using its technology.

    Atma Links is a two year old New York-based startup that has been developing a similar offering, however, Skimlinks has acquired it for its real-time price comparison capability. It can automatically and accurately identify long-tail products and turn them into links to the best-performing retailers for those products.

    Skimlinks is now in the process of rolling this tech out to its userbase, automatically identify long-tail product names with high accuracy, and turn them into links to the best-performing retailers for those products. Terms of the deal have not been disclosed.