Russian Internet giant Yandex has announced that its online paymentâ division Yandex.Money has launched a new project called Twym, which will enable instant transfers of rubles between Twitter users with Yandex.Money accounts in Russia.
You may remember back in December, Yandex announced that it was to form a joint venture with the largest Russian bank, Sberbank, which would acquire 75% of the service for $60 million. The goal of the joint venture was to create âinnovative online retail payment solutions,â Yandex said, adding they would release new products under the Yandex.Money brand shortly. And it seems that Twym is one such project.
How Twym works
To transfer money through Twitter, users must first link their Yandex.Money virtual wallet with their Twitter account. And, to send money, they must send a tweet with the recipientâs @username, the sum of money involved and mention @twymru. It should look a little something like this:
It goes without saying that both parties in the transaction must have a Yandex.Money account. If the recipient has an active Twym account, they get their cash instantly. If they donât, they will be asked to activate Twym to receive the money.
Iâm guessing the sender will need to check with the recipient first whether they have a Yandex.Money account and if they wish to receive their cash in this way, but certainly itâs a snappy way of transferring funds with a few deft touches of the Twitter app.
You can also set limits through your Wallet preferences just in case your Twitter account is compromised, though the absolute maximum (should you need it) is 100,000 rubles (about $3,300).
Interestingly, Yandex says that when someone retweets a Twym tweet, another transfer will automatically be made from their Yandex.Money account to the very same recipient. That, of course, could be a useful feature when raising money, for example, but Iâm hoping thereâs a way to switch this feature off.
Transfers can also be made private, simply by adding a letter âdâ to the beginning of a tweet, which turns it into a direct message.
Twitter as a money-transfer tool isnât a new concept. Back in December,Â Dwolla announced a new feature that would let users send money over Twitter, to take on Chirpify at its own game. And, just last month, Twitter and American Express said they were working on a new âpay by tweetâ system, for accredited users to pay for goods.
Yandex.Money is among Russiaâs largest e-payment services, with more than 13 million accounts (wallets). They claim more than 9,000 new accounts are added each day, processing more than 120,000 customer payments.
Feature Image Credit â Thinkstock