Coffee Meets Bagel launches its dating service in Chicago, DC and LA after passing 640K matches

Coffee Meets Bagel launches its dating service in Chicago, DC and LA after passing 640K matches

Coffee Meets Bagel, an online dating service which sends users just one “match” everyday at noon, appears to be doing quite well at the moment: one year in, the service has passed 640,000 matches and is launching in Chicago, DC and LA with a couple of new features.

Originally only available in Boston, NY and San Francisco, Coffee Meets Bagel operates in an evolving, highly competitive space. The service is about creating real relationships; it isn’t as heavy-handed as eHarmony, but is certainly more serious than the hot-or-not style Tinder.

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With its expansion, Coffee Meets Bagel is premiering two new features: Mirror Mirror, which gives you a “score” based on how you rank against the rest of the service’s user base, and GIVE, which lets you recommend your matches to friends (if you think they’d be a better fit for them).

…traditional online dating can be “a very unnatural process.”

As you might expect, the Mirror Mirror feature could prove controversial, so it’s been handled carefully. Co-founder Dawoon Kang details that “we are careful as to how we word [your rating],” ranking users in the “top 20, top 40 and the rest.”

Coffee Meets Bagel has so far maintained a surprisingly high retention rate, with 70% of its members active and checking matches daily. For potential users, it’s also worth knowing that the service currently has a 60:40 women to men ratio and 71% of its members are under the age of 30.

Online dating is a very difficult sector, and even Kang admits that traditional online dating can be “a very unnatural process.” Kang believes, however, that eliminating the process of browsing profiles — which doesn’t happen away from the keyboard — and allowing friends to recommend potential dates makes Coffee Meets Bagel much more compelling.

Coffee Meets Bagel

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