Kiip, best known for powering money-saving offers inside third-party apps, quietly launched a game for Android last month and CEO Brian Wong told us at SXSW today that it has already been downloaded one million times.
7×7 is a puzzle game that challenges players to move colored squares around a grid to create lines. Match up enough and you’ll get a Kiip reward. Wong says download numbers for the iOS version are “negligible” compared to the Android version, which benefitted from being a featured app within Google Play.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
Wong is keen to note that this doesn’t mean that Kiip is becoming a games company though. This is simply a way for the company to experiment on a live user base without the risk of doing so in third-party partners’ apps. He says that test features for its platform will appear within the game before they’re rolled out more widely.
2013 is set to be a year where Kiip explores the idea of becoming consumer-facing brand instead of a pure B2B play. 7×7 will certainly help the startup, which launched a Passbook-style iOS app allowing users to manage their rewards last summer. Following a UK launch in August 2012, Kiip recently expanded its reach to Japan.
Image credit: Pamlau / Flickr
Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question. For more information, please see our Terms of Service.