The company hopes to use the money to develop and add new apps to Owned it’s existing suite of social and marketing apps.
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One of the apps currently in development is the ‘Feedback app’ which is designed to capture the online shopping experience of customers. The information gathered can then be used to improve conversions and reduce the rate of cart abandonment.
Finance Birmingham was launched in 2010. It’s a business loan fund which offers a £10 million package of loans to small and medium businesses based in the region. Birmingham City Council works alongside Finance Birmingham which is acting as an agent for the council to oversee the fund.
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