Financing fitness: Workout app maker VirtuaGym raises $900,000 from Sanoma Ventures

Financing fitness: Workout app maker VirtuaGym raises $900,000 from Sanoma Ventures

ThereÔÇÖs certainly no shortage of fitness applications to assist smartphone owners in getting healthier, but not all of them gain traction.

Enter VirtuaGym, a Dutch maker of personalized workout apps, which says its website and apps are used by over 2.5 million people worldwide.

F**k it, we'll do it live!

Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.

Sanoma Ventures, the international investment arm of European media company Sanoma, has taken notice of the success of the Amsterdam, The Netherlands-based startup and has pumped $900,000 into the business to support further growth.

93157-mobile_apps_transparent2-original-1357570854

VirtuaGym says the additional capital is meant to support its ÔÇśongoing strong international growthÔÇÖ. Besides its end-user solutions, VirtuaGym offers tools for health clubs and lifestyle coaches, allowing them to use their apps for efficient online coaching.

In addition, VirtuaGym is an open platform that supports third-party products like body weight scales and activity monitors.

Other fitness-related services and apps weÔÇÖve covered recently include PumpUp, Fitbit, WeightTraining.com, GymPact, Fitsby and RunKeeper.

Image credit: Thinkstock

Read next: Railsonfire joins the Seedcamp flock and rebrands to Codeship (because it helps coders ship)

Shh. Here's some distraction

Comments