Yahoo has entered into an agreement with AVG Technologies in what is being called a “search-and-distribute” relationship. You might be familiar with AVG as being known for anti-virus software, similar to McAfee and Norton’s Antivirus. But it also offers a search service to over 143 million users — now the search results it’s going to display are going to be much better, or so AVG and Yahoo claim.
AVG Secure Search helps protect a user’s computer when they’re navigating the Internet. It alerts them before a dangerous website is visited and says that in addition to your computer, it will protect your identity and personal information.
J.R. Smith, AVG Technologies’ CEO, says that “this relationship represents a shift from the company’s previous strategy of entering into exclusive search agreements in its search and advertising services business. Consumers have many choices when it comes to how they access the Internet, and our objective is simply to keep them secure, each step of the way.”
Through this partnership, AVG customers who use Secure Search will now be able to elect to choose Yahoo as their preferred search engine. Shashi Seth, Yahoo’s senior vice president of Connections, says that “Internet users everywhere want to be able to access online content easily without having to worry about security threats.”
Photo credit: NICHOLAS KAMM/AFP/Getty Images