Google on Wednesday tweaked its SafeSearch setting and images search algorithm, significantly altering its search results: previously explicit searches have stopped returning explicit results. The ICM Registry contacted TNW to let us know that Search.xxx, the porn-only search engine, has seen a 50 percent increase in traffic during the last 24 hours.

At the same time, the organization is telling “appropriate audiences” that they can still get all the results they want by adding just three letters to their search queries: xxx. Examples given include Toys, Gay, Shemales, and Orgasms. While these all return safe results in Google now, the group is urging the porn-browsing public to instead search for Toys xxx, Gay xxx, Shemales xxx, and Orgasms xxx.

This should work “in virtually any search engine” but if you’d rather not bother, ICM says you can find adult content on Search.xxx without using the xxx trick. In fact, the tip is really just a marketing ploy to boost awareness about the porn search engine.

searchxxx 730x423 After Google tweaks its algorithm, the porn only Search.xxx sees 50% boost in traffic

“The effective de-ranking of adult content in an attempt to prevent inadvertent exposure to adult content is a trend we have seen in recent months by the major search engines,” ICM Registry CEO Stuart Lawley said in a statement. “New top-level domains such as .XXX are making it easier for consumers to find exactly what they want while at the same time making it easy for those wishing to avoid such content. This is all about giving the consumer what they want and expect without surprises.”

Lawley is essentially arguing that Google’s decision to implement this tweak should be welcomed as further proof that the Internet is changing into more and more targeted communities. It’s no longer just about Facebook and Google, but about all the Facebooks and Googles for different groups, including porn-searching consumers.

See also – The porn-only search engine is coming

Image credit: Marco Togni