Users of the new app can find and buy clothes, shoes and accessories at one of the world’s largest online marketplaces and receive alerts about seasonal sales and promo-actions via “Fashion Vault” section. There’s also an integrated translation tool that allows users to translate items’ description into Russian on the go.
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Integration with Chicisimo’s database may be used as a source of inspiration for Russian buyers. Chicisimo, dubbed “Last.fm for fashion,” is an online community, where fashion aficionados can share photos of their clothes, adding information about brands, colors, etc.
Chicisimo doesn’t have a mobile app of its own yet, so eBay Fashion is the first to offer support for the platform.
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